I work with teams to identify opportunities and craft award winning digital products, resulting in user experiences that engage, inspire, and delight users.

With a 20 year track record, creating innovative ideas, unlocking new potential and ensuring successful delivery while keeping the user at the heart of every decision.


Various Businesses

UX/UI, Design Consultant

I focus on empowering teams, while working closely with senior leaders to create a product and business strategy while driving design innovation.

2010 — PRESENT


iOS/Android Apps, SaaS Web Design, Brand Design, Leadership

Responsible for the execution of the design vision and strategy while overseeing all aspects of product design activities including building and managing a team of 10 designers.

2021 — 2023


Web Design, Leadership

I helped scale our team while running a range of digital projects, enabling Arrival vehicles to connect and communicate with the world around them.

2019 — 2021


iOS/Android Apps, Web Design, Brand Design, Leadership

I headed up all design work for this London based pocket money startup teaching smart money skills to children aged 6+

2018 — 2019


iOS Apps, Android Apps, Web Site Design, Leadership

I encouraged clients to think differently, transforming how people interacted with their brands while also leading both large and small teams, managing, mentoring, and developing UX and visual designers within agile environments to create award winning work.

2013 — 2018



App Store, Best App Award

T3 Gadget Awards

App of the Year


Most Innovative Design & User Interface


Future Voice Award


Digital Innovation Agency of the Decade

Asian Banker

Best Digital Bank in the Middle East

Dubai LYNX

Creative Innovation: Gold

MMA Smarties Award

Best in Show: Gold

Mobile Video: Gold

Mobile Social: Gold

Best Gaming Environment: Gold


Award for Innovation

Gold Ingot In Electronic Banking Category


Best Mobile App Startup


Best App